Overview

Headquarters: Minneapolis

URL: http://www.astropad.com

We’re looking for a creative and enthusiastic individual to lead the Marketing Team at Astropad (makers of Astropad Studio and Luna Display). 

The Marketing Manager will leverage a mix of paid and organic channels to “cross the chasm” from early adopters to a more mainstream audience.

  • Location: Remote within the North American time zones
  • Position: Full-time
  • Experience: 5+ years 

The right person for this role… 

  • Is a self-starter with a scrappy and entrepreneurial spirit 
  • Has an eye for design and a love for great copywriting
  • Is open to experimentation, and can bounce back and learn from failure 
  • Values quality over quantity 
  • Shares our affinity for creative content marketing 
  • Is humble, kind, and empathetic

Responsibilities

Build and execute a marketing plan
  • Oversee and approve marketing materials, including advertising and product release assets 
  • Pioneer our content marketing efforts; produce valuable and engaging content across multiple channels for our target audiences 
  • Experiment with a variety of organic and paid acquisition channels 
  • Measure and report on the performance of marketing campaigns
  • Monitor and allocate the department’s budget
Manage the marketing team and key partners 
  • Cultivate a high performing team, and make strategic hires when necessary
  • Source and manage agencies and contractors for outsourcing marketing functions 
  • Collaborate with the Engineering and Support Teams to develop messaging for campaigns and product releases 

Requirements 

  • Based in North America 
  • Bachelor’s degree in marketing, business, communications, or a similar field 
  • 5+ years of experience in marketing
  • Previous management experience 
  • Extensive knowledge of marketing strategies, channels, and branding
  • Excellent leadership, communication, and collaboration abilities
  • Solid knowledge of marketing analytics tools 
  • Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate, and motivate
  • Up-to-date with the latest trends and best practices in marketing
  • Numerically literate, comfortable working with data to make marketing decisions

To apply: https://weworkremotely.com/remote-jobs/astropad-marketing-manager