Headquarters: USA

URL: https://canny.io

We’re hiring a Senior Media Buyer to drive our advertising efforts across multiple ad channels.

You’ll own the strategy, execution, tracking, and optimization of paid channels (e.g. Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads) to generate leads and build awareness.

The ideal candidate is a data-driven, results-oriented performance marketer who enjoys building, testing, and optimizing campaigns. They have deep channel expertise and a solid understanding of how to reach a target audience at all stages of the funnel.

  •  Design, execute and optimize ROI-positive advertising campaigns across multiple channels 
  •  Write compelling ad copy focused on driving conversions, and work with our design team to craft interesting creative
  •  Optimize campaigns and manage A/B testing to improve conversions; optimize targeting, bidding, ad copy, landing pages, CTAs, etc. 
  •  Support our content marketing efforts by promoting content at all stages of the funnel
  •  Set up retargeting campaigns to move leads along their journey
  •  Build and maintain performance reports for all channels
  •  Research and monitor key competitors’ advertising strategies
  •  Google Analytics
  •  Semrush (or similar)
  •  Hubspot (reporting, landing pages, custom audiences)
  •  Optimizely (or similar)
  •  Heap (or similar)
  •  Competitive base salary and equity
  •  Unlimited paid sick and vacation days
  •  Quarterly international team offsites ✈️
Required Qualifications
  •  You have outstanding written English skills
  •  You have at least 3 years of experience building and executing advertising strategies across multiple channels including Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook / Instagram Ads
  •  You’re knowledgeable in research and analytics tools including Google Analytics, Semrush, Hubspot, or similar
  •  You have a track record of optimizing and improving campaign performance through A/B testing, copy testing, and other methods
  •  You’re experienced in conversion rate optimization (CRO) and can contribute to optimizing conversions at all stages of the funnel
  •  You’re independent and a strong learner—if you don’t know much about a topic, you research it until you do
  •  You understand account-based marketing and how advertising supports it
  •  You’ve successfully created advertising campaigns for B2B businesses
  •  You have demonstrated the ability to onboard and integrate with an organization long-term: within the last 5 years, you’ve worked at one company for at least 2 years
Preferred Qualifications
  •  Experience managing ad budgets of at least $20,000 per month
  •  Understanding content marketing and SEO 
  •  Ability to create image and video ads
  •  Experience running campaigns on other ad channels
  •  Experience managing media buys with publishers

In your application, please include your resume, creative samples, and tell us why you want to work at Canny. 

For brownie points, add a link to your favorite GIF.

To apply: https://weworkremotely.com/remote-jobs/canny-senior-media-buyer