Overview
Job Title: Spokesperson
Department: Communications/Public Relations
Reports To:, Director of Communications,
Position Overview: Serve as the primary voice and face of the Organization, representing and advocating on its behalf to the media, the public, and other external entities.
Key Responsibilities:
- Media Relations: Engage with local, regional, and national media, ensuring accurate and favorable coverage of the organization’s initiatives, projects, and statements.
- Public Appearances: Represent the organization at press conferences, media interviews, public events, and other engagements, delivering clear and compelling messages.
- Message Development: Collaborate with the communications team to craft clear and concise messages that accurately reflect the organization’s position on various issues.
- Media Training: Train and coach other staff members or representatives to speak with the media or public when necessary.
- Crisis Management: Act as a lead voice during times of crisis, providing timely and accurate information to the media and public and helping to manage and mitigate any potential damage to the organization’s reputation.
- Stakeholder Engagement: Interface with various stakeholders, including the public, partners, shareholders, and internal teams, ensuring consistent messaging and open lines of communication.
- Feedback and Reporting: Relay feedback from the public and media to internal teams and provide updates on public sentiment and media coverage.
- Stay Informed: Remain updated on industry trends, current events, and any emerging issues that may impact the organization to respond quickly and effectively.
- Brand Alignment: Ensure all external communications align with the organization’s brand voice, values, and objectives.
Required Qualifications and Skills:
- Bachelorâs degree in Communications, Journalism, Public Relations, or a related field.
- Proven experience in public relations, media relations, or a similar role.
- Excellent verbal and written communication skills.
- Strong interpersonal skills and the ability to build relationships with various stakeholders.
- Ability to think on one’s feet and respond quickly and effectively in high-pressure situations.
- Knowledge of media operations and the news cycle.
- Understanding [Organization/Company Name]’s mission, values, and objectives.
- Ability to travel as needed for public appearances and events.
Preferred Qualifications:
- Prior experience as a spokesperson for a similar organization or industry.
- Crisis management experience.
- Bilingual or multilingual abilities.