Overview

Job Title: Spokesperson

Department: Communications/Public Relations

Reports To:, Director of Communications,

Position Overview: Serve as the primary voice and face of the Organization, representing and advocating on its behalf to the media, the public, and other external entities.

Key Responsibilities:

  1. Media Relations: Engage with local, regional, and national media, ensuring accurate and favorable coverage of the organization’s initiatives, projects, and statements.
  2. Public Appearances: Represent the organization at press conferences, media interviews, public events, and other engagements, delivering clear and compelling messages.
  3. Message Development: Collaborate with the communications team to craft clear and concise messages that accurately reflect the organization’s position on various issues.
  4. Media Training: Train and coach other staff members or representatives to speak with the media or public when necessary.
  5. Crisis Management: Act as a lead voice during times of crisis, providing timely and accurate information to the media and public and helping to manage and mitigate any potential damage to the organization’s reputation.
  6. Stakeholder Engagement: Interface with various stakeholders, including the public, partners, shareholders, and internal teams, ensuring consistent messaging and open lines of communication.
  7. Feedback and Reporting: Relay feedback from the public and media to internal teams and provide updates on public sentiment and media coverage.
  8. Stay Informed: Remain updated on industry trends, current events, and any emerging issues that may impact the organization to respond quickly and effectively.
  9. Brand Alignment: Ensure all external communications align with the organization’s brand voice, values, and objectives.

Required Qualifications and Skills:

  • Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
  • Proven experience in public relations, media relations, or a similar role.
  • Excellent verbal and written communication skills.
  • Strong interpersonal skills and the ability to build relationships with various stakeholders.
  • Ability to think on one’s feet and respond quickly and effectively in high-pressure situations.
  • Knowledge of media operations and the news cycle.
  • Understanding [Organization/Company Name]’s mission, values, and objectives.
  • Ability to travel as needed for public appearances and events.

Preferred Qualifications:

  • Prior experience as a spokesperson for a similar organization or industry.
  • Crisis management experience.
  • Bilingual or multilingual abilities.